Many Super Bowl pre-game shows are dogs, but not the Puppy Bowl. As Super Bowl pre-game shows get longer and more repetitive, the audience for the Puppy Bowl on Animal Planet has been growing. This Sunday’s Puppy Bowl marks the 7th year that Animal Planet has used a parade of rowdy pups to call national attention to the need for pet adoption in the U.S. This helps the shelters avoid having to take out short term cash loans to support the over-crowding in the animal shelters.
Using the Puppy Bowl to plan for animal ownership
Watching “Puppy Bowl VII” will happen from 3-5 p.m. EST on Sunday. The Animal Planet will be playing it. The network created the Puppy Bowl to fill the air time. Most viewers were watching the Super Bowl pre-game buzz proceeding on. The public response was unexpected, and Puppy Bowl has become a successful franchise watched by more than 8.6 million individuals. Plus, the Puppy Bowl does more than boost ratings for Animal Planet. Awareness is increased of pet shelters and adopting pets through the show. There have been over 250 animals adopted since 2004. These are just the ones the Puppy Bowl caused to get adopted too.
Non-stop activity at the Puppy Bowl
In the Puppy Bowl, pups wrestle with each other in a stadium setting, complete with gridiron and grandstands. Touchdowns are made by the pups with a chew toy. A goal line is created to do this. The referee, a human named Andrew Schechter, is equipped with a pooper-scooper. It’s his job to call a clean game. This year there’s a new feature added to the "Puppy Bowl VII." The beagle's head may have a puppy cam on it to catch the activity close up. Hamsters could be in a blimp. This will provide overhead shots for the game. The chicks cheerleading on the sidelines are actually chickens, flapping and clucking for their team. The halftime show features kittens cavorting on the field in a disco atmosphere of lights and streamers.
Petfinder.com for adoptions
A total of 58 pups made the cut for “Puppy Bowl VII.”. Any animal shelters can participate. They have to send in pictures of the pups next to soda cans so actual size could be determined. They are all puppies. They have to be between seven and sixteen weeks old. By the time the "Puppy Bowl VII" airs, several of the puppies have already been adopted although the Puppy Bowl pups are up for ownership. There can be a few times when you can see the show on Animal Planet. It could be playing all during the Super Bowl. Petfinder.com is where you are able to go to find more information on adopting pets.
Articles cited
CNN
cnn.com/2011/LIVING/02/04/puppy.bowl/?hpt=Sbin
ABC News
abcnews.go.com/Entertainment/wireStory?id=12838842&page=2
ESPN
sports.espn.go.com/espn/page2/story?page=altobelli/110204_puppy_bowl
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