Pop-Tart Store opens with build-your-own Pop-Tart

This week, Times Square Store played host to the new opening of the Pop Tart store. A Pop-Tart vending machine, Pop-Tarts café, and Pop-Tarts build-your-own counter are all featured. There is no word yet if the shop can be permanent, since the Times Square rent is $ 1,000 per square foot. Article source – Pop Tart Store- Building your own Pop-Tarts by Personal Money Store.

Inside the Pop-Tarts store

Pop-Tarts World offers a little bit of everything. The cafe at Pop-Tarts World serves up Pop-Tarts sandwiches, Pop-Tarts-covered celery, even Pop-Tarts topped cinnamon rolls. A vending machine lets you create your own 12 pack of Pop-Tarts flavors, for $ 1 per pastry. Finally, the build-your-own Pop-Tarts bar lets you create just about any Pop-Tarts topping and flavor that you are able to think of.

Brand visibility through the Pop-Tarts store

The Pop-Tarts business determined to open up the Times Square store to show its “brand maturity”. The breakfast bar pastry has seen relatively flat sales for the last few years. Pop-Tarts sold $ 481 million worth of the pastries in 2009.

Pop-Tarts with your own kitchen

Customized Pop-Tarts are available outside of Times Square. It is healthier and cheaper for making Pop-Tarts at home. You can avoid the high fructose corn syrup and make your own for about 20 cents per Pop-Tart. In a food processor or bowl, combine 2 cups of flour with 1 tablespoon sugar and 1 teaspoon salt. Mix in 1 cup butter, 1 egg, and 2 tablespoons milk. Roll out the dough and cut it in Pop-Tart sized rectangles. On half of the rectangles, spread anything from chocolate to jam. Use the un-spread half of the rectangles to top the filling, then seal it by pressing the edges with a fork. Fridge the filled dough when you preheat the oven to 350. Bake the Pop-Tarts for 20 to 25 minutes.