TechCrunch brings us a little bit more news about Facebook. It is in court once again. However, this time it has nothing to do with bullying sites TeachBook or PlaceBook into changing their names simply because they dared to use the word “book.”. Facebook wants to make “face” a trademarked name. This just means they are trying to pick up where another company left off in 2008, the U.K. business called CIS Internet Limited. {Facebook has purchased CIS’s trademark application and is moving forward|Facebook wants to move forward with the CIS’s trademark application it bought|Facebook bought an application that was trademarked by CIS and now wants to move on|Facebook hopes to move forward with things. It already bought CIS’s trademark application. Source for this article – The trademark Facebook wants
It is not really astonishing that Facebook wants to trademark “face”. In terms of corporate branding, trademarks are a big deal, but from time to time things get just a little out of hand. The word “ganja” was once in a court case for trade marking. ”NSFW” was what Fark.com tried to trademark once. Snookie from “The Jersey Shore” also tried to trademark her nickname. There is a good chance Facebook won’t get the “face” trademark it wants.
There is not an approval from Aaron Greenspan
The exact same Aaron Greenspan who once claimed that he helped Mark Zuckerberg create Facebook is against the company’s attempt to trademark “face.”. Greenspan’s business Think Computer created a mobile payments app called FaceCash, and if Facebook gets its desired “face” trademark, Greenspan would need to pay. So would Apple, whose Facetime video calling app appears on the iPhone 4. Products use the word “face” in them all the time. Greenberg, and others, hope to be able to use this name nevertheless without paying.
Move on Facebook from this
Facebook is probably not going to pursue “face” too much considering how aggressive Facebook has been previously. Perhaps individuals with no corporate aspirations at all can have to be careful, or the Zuckerberg express will enter their homes like a thief within the night and legally claim their faces. Kobo Abe who wrote “Face of Another” can have to be careful. Also, even John Travolta and Nicholas Cage in the movies “Face/Off” will have to watch their backs. See what difference face will make? Then there is the “Dune” books. A Tleilaxu face dancer would have to be worried.
FACE
tarr.uspto.gov/servlet/tarr?regser=serial and amp;entry=78980756
TechCrunch
techcrunch.com/2010/08/26/trademark-face/
Wikipedia
en.wikipedia.org/wiki/Trademark
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